What Made Angry Birds, a Popular Role Model for Mobile Application Development

Ever since the sensational iphone game “Angry Birds” has been launched, iphone game development has taken a new turn. It in itself is an industry that produces & provides the required dose of adrenaline to iphone gamers and mobile enthusiasts.

Game Idea and Inspiration:

“Angry Birds” is simple, yet a very engaging game unlike other usual motor-sports & combat games (which we’ve been playing from our childhood). An idea of “Birds Being Angry Attackers, despite Wingless” seems very funny and originally came to existence after designer (Jaakko Lisalo) presented a sketch of flock of stylized, wingless, manic and furious birds. Rovio, a Finnish company (behind the successful iphone game development) at the very moment decided to concept a gameplay for it.

Not just that, while conception iphone game developers realized the birds needed an enemy, giving birth to another very unique and bright idea of making swine (pig) as the birds’ enemy. The origination of master piece was due to Swine Flu outbreak at that time.

Success Factors:

1) Easy yet Engaging: Just like Mikael Hed (CEO of Finland based mobile and iphone game development studio, Rovio) said iphone game development and design was based on old wisdom “Easy to Pick & Play but hard to master”.  Angry Birds is simple to play and can be enjoyed by all age groups including small children. It offers unlimited fun which keeps players engaged and eager to return back to the game over and over again.

2) Conception: Angry Birds has a very fresh & innovative concept dissimilar and distinct from majority of routine mobile games which are based on fighting or racing motor sports; and are only meant for adults.

3) Target Audience: The popular game attracts diverse age group covering children & Kids, youngsters, adults, etc. and is not restricted to a particular age group.

4) Expandable: The game is widespread and prevalent and is open and expandable for other platforms like Android, Windows, Symbian, Mac OS, etc. apart from iPhone iOS (on which it was initially developed).

5) Appeal: iPhone game theme, design and template matter a lot as it did in case of “Angry Birds” which appeals the millions. The success of the game is quite evident i.e. it stands number one in 79 countries, with 250 million downloads, 4 million Facebook fans, and tens of millions of views on Facebook, as revealed by Peter Vesterbacka (CMO of Rovio).

6) Price: Angry Birds is a breakthrough in mobile and iphone game development, yet it is available at a very modest rate of $0.99 at apple iphone app store.